

Strategic Research and Advice
Strategic decision making depends on good information. We provide clients with the critical understanding of relevant issues, including current and future government dynamics. Our strategies are built to smooth and remove hurdles to corporate goals, manage risk, reduce timelines, prioritize needs, create business opportunities, and influence public-sphere decision making.
Global Public Affairs’ approach begins with an initial diagnostic of our client’s basic business needs or critical issues vis-à-vis government. With this foundation, we help our clients navigate the complex landscape of public policy including the political sphere, layers of government bureaucracy, interest group activity, legal considerations, and public opinion. This matrix is not only complex, it is increasingly inter-governmental. We understand how this framework affects your goals, and where there are opportunities to interact with and impact the total governance landscape.
We encourage clients to monitor public policy and engage government as a matter of course, and not only when there is a problem. Corporations who treat government relations as a pillar of corporate governance and become “thought leaders” in their industries make critical contributions to public policy development. This approach nurtures key contacts, ensures that decision makers understand the issues from the clients’ perspective, and earns clients a solid reputation and public goodwill.
Advocacy
Global Public Affairs helps clients identify and engage key decision makers and opinion leaders, including potential government ‘champions’ for client issues. We invest the time necessary to build relationships, and encourage direct corporate involvement - we strongly believe clients are their own best advocates. We offer options to leverage existing stakeholder relationships such as industry associations, NGOs and coalitions. We work with clients to build messaging targeted to specific audiences and help clients realistically define their “ask” or request of government.
Timing is essential. A client’s chances of success largely depend on budgetary cycles, parliamentary calendars, the legislative process, and election timing. Our understanding of government dynamics and landscape allow us to take the necessary action at the right time. Whether changing or defending public policy, streamlining regulatory approvals, positioning clients for government procurement, or profile-building for long-term success, timing is a everything.
Our unique Lobby Day service has proven a highly effective tool in achieving these objectives. In addition to conveying your messages to government, engaging stakeholders and public relations activities are all important tactics in increasing your chances of success.
Issues Management
Issues management involves creating and implementing effective strategies to overcome existing or potential challenges that could jeopardize even the best managed corporations and their business objectives. The most effective issues management involves continued monitoring of public policy activity, in order to anticipate critical shifts in government activities and react appropriately.
How organizations respond to these challenges can have a major effect on the bottom line. Failing to react to an early warning of potential government threats to business objectives could leave your company or organization under intense pressure, quickly.
With our ready understanding of critical sectors, Global Public Affairs is positioned to efficiently respond to challenges in the short term, while best positioning clients for their long-term success. Global’s consultants follow the myriad parliamentary, legislative, bureaucratic, consultative and political activities to foresee relevant issues and mobilize effective and efficient responses.



